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Annual MACTA Conference
Untitled Document

Register Today!

June 25, 2014
Park Plaza Hotel Bloomington
4460 West 78th Street Circle
Bloomington, MN


Sponsor and Exhibitor Opportunities

We invite you to participate as a sponsor and/or exhibitor at our 31st Annual Conference June 25, 2014 at the Park Plaza Hotel, Bloomington, MN. Read full information on these great opportunities here.

Sessions in Two Tracks:


» Franchise Renewal Workshop: Part 1 – Preparing for Renewal
» Franchise Renewal Workshop: Part 2 – Key Issues & Different Perspectives
» Consumer Protection in an IP World
» The State of Broadband, Cable and Telecom in Minnesota


» Strategic Use of Video Online
» How to Enhance Video through Graphics
» 60 Technical Ideas in 60 Minutes
» How to Make Award Winning Videos

Who Should Attend?

» Cable Franchise Administrators and Commissioners
» Broadband/fiber network Administrators
» Communication Professionals
» Data Communication Professionals
» Institutional Network Administrators
» Overall Administrators of Municipal and Non-profit Operations
» Video Programming Professionals


  Register on or before May 30 Register after May 30
Member $200 $230
Non-Member $300 $330


Multiple Registration Discount Incentives
If you register three or more people, you may deduct $20 per person from the fee. Multiple registrations must be from the same organization and in one payment.

Registration fee includes: Educational sessions, handout materials, trade show with exhibitors, continental breakfast, luncheon, and refreshments



Park Plaza Hotel | 4460 W 78th Street Circle | Bloomington, MN

A block of discounted rooms will be held at the Park Plaza Hotel until June 10th for MACTA Conference participants.

Special room rates are $81 plus tax for single or double occupancy. Reservations should be made directly with the hotel at 952-831-3131. Be sure to mention the MACTA Conference when making your reservation


Full Agenda

8:00 – 9:00

Registration, Continental Breakfast Visit with Vendors

9:00 – 10:15

Concurrent Workshops


Franchise Renewal Part 1 – Preparing for Renewal
Whether you’re new to cable franchise renewal or you’ve been in the franchise renewal trenches before, this session will get you started.  Our panelists have many years of experience working with local governments and their cable franchises, and they’ll cover all the basics:  federal and state laws on franchise renewal; the formal vs. informal process; community communications needs assessments, and compliance reviews.  The stakes are high, so join us for this informative session.


Content/Technical – Strategic Use of Video Online
Digital platforms, such as Youtube and Vimeo have changed the face of PEG television.  Now anyone anywhere can see your videos.  This session is designed to help you take advantage of such sites and make your videos more accessible to the world.  Learn how to integrate major social media sites such as Facebook and Twitter to your Youtube channel, differentiate channels from playlists, as well as use keywords strategically to optimize video views.  Presenter Rico Roman has eight years of experience with PEG Television, and has received over six million views on his Youtube Channel.

10:15 – 10:45

Break and Visit with Vendors

10:45 – 12:00

Concurrent Workshops


Franchise Renewal part 2 – Key Issues & Different Perspectives
This panel will address key franchise renewal issues from the perspective of both the cable industry and local governments.  Issues expected to be discussed include: PEG access funding; institutional networks; PEG channels in HD; Video on Demand; customer service; and, who knows what else may come up.  Is there possibility for common ground? Come, learn and find out!


Content/Technical –How to Enhance Video through Graphics
Description Coming Soon!

12:00 – 1:30 

Luncheon Keynote - Tony Perez, NATOA President

The Emerging Threat to the Existing Cable Television Business Model:
Why it Matters to You and What You Can Do About it
Most of us have heard about the IP transition. People usually think of this transition in terms of the phone companies’ plans to switch from Time Division Multiplexing (TDM) to IP and from copper to fiber and/or wireless.  But the transition to IP is having an impact on the way cable subscribers consume video services.  This presentation will explore the potential threats to the cable television business model brought about by increasing consumer acceptance of Internet delivered video.

1:30 – 2:00

Dessert and Visit with Vendors

2:00 – 3:15

Concurrent Sessions

Policy/LegalConsumer Protection in an IP World
Changing technology does not eliminate the need to protect the interests of consumers, who still face billing problems, service interruptions, lack of transparency in rates, ineffective customer communications, and generally poor customer service interactions.  What can local and state governments do to help consumers deal with these issues and level the playing field against the corporate cable and telecommunications giants?


Content/Technical60 Technical Ideas in 60 Minutes
In this fast-moving, moderated, one-hour session, your peers will present you with 60 great technical ideas. Video tips, HD production guidelines, audio and lighting recommendations, promotion suggestions, social media best practices, script writing tips, interview advice - it’s all on the table.  We guarantee you’ll learn an thing or two, or three or four.  So, get ready to take notes. This is going to be fun!

3:30 – 4:45

Concurrent Sessions

Policy/LegalThe State of Broadband, Cable and Telecom in Minnesota
What happened in the 2014 session that may affect the State of Minnesota and the newly created Office of Broadband in accomplishing the State’s established broadband goals?  Were there any changes in state law pertaining to cable TV and telecom?   Hear from key legislators, the Office of Broadband Director, and other key participants as to what happened during the recent 2014 legislative session and what may be on the horizon for 2015 and beyond. 


Content/Technical –How to Make Award-Winning Videos
Making an award-winning show doesn’t have to be rocket science. Hear from some of MACTA’s best, including NATOA GPA and EMMY winners, on how to give your productions that extra something special.


Conference Concludes


Travel Information

Park Plaza Bloomington Airport Travelers
For your convenience we have a complimentary shuttle service to and from the airport for all of our guests. Please read carefully as the instructions differ depending on which airport terminal you are utilizing.

  • Hotel -> Airport
    Our shuttle departs the hotel lobby at the top of each hour from 4:00 AM to 1:00 AM. There is no need to make a reservation for the shuttle, just ensure that your party is ready to go in the lobby 10 minutes before the hour of departure. It takes 15-20 minutes to reach the airport.*

  • Airport -> Hotel
    To request a pickup please call the hotel directly once you have all of your party’s luggage in hand. The hotel shuttle pick-up area at the airport is separate from the drop-off, so we need to know that you are waiting in order to pick you up. Please call 952-831-3131. The average wait time is 20 minutes.*
    *These times may differ depending on traffic patterns and shuttle location at the time of request

Directions to the Hotel Shuttle Pick-Up Area

  • Terminal 1
    There is only one area that hotel shuttles can pick up at Terminal 1. From baggage claim you need to go down level. Follow the ground transportation signs that indicate "Hotel Shuttles”. This will bring you under the street and back up again.

  • Terminal 2
    From baggage claim you need to go out the front doors and across the street to the ground transportation center. You can take the skyway across the street if needed. Terminal 2 picks up Southwest Airlines, Air Tran, IcelandAir, and Sun Country Airlines.
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