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Annual MACTA Conference
Untitled Document

 

Thank you, Sponsors!

Silver Sponsor
Alpha Video

Bronze Sponsors
Bradley Hagen & Gullikson, LLC
Comcast
Keywest Technology

 

The 2014 MACTA Annual Conference was a success thanks to our attendees, sponsors, and conference committee. Sessions were offered in two tracks, policy/legal and content/technical, so there was something for everyone.

June 25, 2014
Park Plaza Hotel Bloomington
4460 West 78th Street Circle
Bloomington, MN

 

Sessions in Two Tracks:

Policy/Legal:

» Franchise Renewal Workshop: Part 1 – Preparing for Renewal
» NEW: Mega Mergers and their Impact
» Consumer Protection in an IP World
» The State of Broadband, Cable and Telecom in Minnesota

Content/Technical:

» Strategic Use of Video Online
» How to Enhance Video through Graphics
» 60 Technical Ideas in 60 Minutes
» How to Make Award Winning Videos

Who Should Attend?

» Cable Franchise Administrators and Commissioners
» Broadband/fiber network Administrators
» Communication Professionals
» Data Communication Professionals
» Institutional Network Administrators
» Overall Administrators of Municipal and Non-profit Operations
» Video Programming Professionals

Rates

  Register on or before May 30 Register after May 30
Member $200 $230
Non-Member $300 $330

 An additional $50 charge will be added to those who register on-site.

Multiple Registration Discount Incentives
If you register three or more people, you may deduct $20 per person from the fee. Multiple registrations must be from the same organization and in one payment.

Registration fee includes: Educational sessions, handout materials, trade show with exhibitors, continental breakfast, luncheon, and refreshments

 

Hotel

Park Plaza Hotel | 4460 W 78th Street Circle | Bloomington, MN

A block of discounted rooms will be held at the Park Plaza Hotel until June 10th for MACTA Conference participants.

Special room rates are $81 plus tax for single or double occupancy. Reservations should be made directly with the hotel at 952-831-3131. Be sure to mention the MACTA Conference when making your reservation

 

Full Agenda

8:00 – 9:00

Registration, Continental Breakfast Visit with Vendors

9:00 – 10:15

Concurrent Workshops

 

Franchise Renewal  – Preparing for Renewal


Moderator: Cor Wilson, Executive Director, NSCC/NSAC (CTV)
Speakers: Holly Hansen, Hansen Consulting; Dick Nielsen, Senior Engineer, CBG Communications, Inc.; Dick Treich, Front Range Consulting

 

Whether you’re new to cable franchise renewal or you’ve been in the franchise renewal trenches before, this session will get you started.  Our panelists have many years of experience working with local governments and their cable franchises, and they’ll cover all the basics:  federal and state laws on franchise renewal; the formal vs. informal process; community communications needs assessments, and compliance reviews.  The stakes are high, so join us for this informative session.


 

Content/Technical – Strategic Use of Video Online

 

Moderator: Laura Cook, Television Producer, South Washington County Schools
Speaker: Rico Roman, Owner, Rico Roman Productions

 

Digital platforms, such as Youtube and Vimeo have changed the face of PEG television.  Now anyone anywhere can see your videos.  This session is designed to help you take advantage of such sites and make your videos more accessible to the world.  Learn how to integrate major social media sites such as Facebook and Twitter to your Youtube channel, differentiate channels from playlists, as well as use keywords strategically to optimize video views.  Presenter Rico Roman has eight years of experience with PEG Television, and has received over six million views on his Youtube Channel.


10:15 – 10:45

Break and Visit with Vendors

10:45 – 12:00

Concurrent Workshops

 

Mega Mergers and their Impact

How might the recent announcements of the Comcast/Time Warner merger, the Comcast divesture of its Minnesota franchises, and AT&T buying DirectTV affect the consumer and local franchising authorities?  This session may not have all the answers, but it will be asking the right questions and providing advice on how to proceed with transfers of ownership, including potential impact on franchise renewals.

 


Content/Technical –How to Enhance Video through Graphics

 

Speaker: Mike Eddy

 

What is the punctuation of editing? And, why are special effects special? The right animations and graphics can really boost the energy and flow of your video, and add a high quality, branded, professional look. Enhanced communication and visual attractiveness are two important reasons that people choose to use motion graphics in their videos. This workshop will discuss editing effects, titles, transitions, keyframes, and generators. As well as, how to incorporate vertical photos, PowerPoint slides, and logos into your productions. Animation and motion graphics can help an idea or concept solidify in your audiences mind in an easy and entertaining way. Besides, what is the Ken Burns effect anyway?


12:00 – 1:30 

Luncheon Keynote - Tony Perez, NATOA President

 

The Emerging Threat to the Existing Cable Television Business Model:
Why it Matters to You and What You Can Do About it
Most of us have heard about the IP transition. People usually think of this transition in terms of the phone companies’ plans to switch from Time Division Multiplexing (TDM) to IP and from copper to fiber and/or wireless.  But the transition to IP is having an impact on the way cable subscribers consume video services.  This presentation will explore the potential threats to the cable television business model brought about by increasing consumer acceptance of Internet delivered video.


1:30 – 2:00

Dessert and Visit with Vendors

2:00 – 3:15

Concurrent Sessions

Policy/LegalConsumer Protection in an IP World


Moderator:
Jodie Miller, Executive Director, Northern Dakota County Cable Communications Commission (NDC4)
Speakers: Marty Doll, Communications Coordinator, City of Burnsville; Ron Elwood, Supervising Attorney, Legal Services Advocacy Project; Tony Perez, NATOA President; Senator Matt Schmit, (DFL) District 21


Changing technology does not eliminate the need to protect the interests of consumers, who still face billing problems, service interruptions, lack of transparency in rates, ineffective customer communications, and generally poor customer service interactions.  What can local and state governments do to help consumers deal with these issues and level the playing field against the corporate cable and telecommunications giants?

 


Content/Technical
60 Technical Ideas in 60 Minutes


Moderator:
Janine Hill, Communications Administrator, City of Bloomington
Speakers: Scott Denfeld, Video Production Coordinator, City of Edina; Reg Dunlap, Civic TV Coordinator, City of St. Louis Park; Jeff Ongstad, Studio Supervisor, E-TV, Eagan Television; Grant Parker, Senior Production Specialist, City of Bloomington; Ann Simpson, Lead Producer, South Washington County Telecommunications Commission; Josh Udvig, Production Technician, CTN Studios, City of Coon Rapids


In this fast-moving, moderated, one-hour session, your peers will present you with 60 great technical ideas. Video tips, HD production guidelines, audio and lighting recommendations, promotion suggestions, social media best practices, script writing tips, interview advice - it’s all on the table.  We guarantee you’ll learn an thing or two, or three or four.  So, get ready to take notes. This is going to be fun!

3:30 – 4:45

Concurrent Sessions


Policy/Legal
The State of Broadband, Cable and Telecom in Minnesota


Moderator:
Mike Reardon, Cable Communications Officer, City of Saint Paul
Speakers: Danna MacKenzie, Executive Director, Office of Broadband Development at State of Minnesota; Senator Matt Schmit, (DFL) District 21


What happened in the 2014 session that may affect the State of Minnesota and the newly created Office of Broadband in accomplishing the State’s established broadband goals?  Were there any changes in state law pertaining to cable TV and telecom? Hear from key legislators, the Office of Broadband Director, and other key participants as to what happened during the recent 2014 legislative session and what may be on the horizon for 2015 and beyond. 

 


Content/Technical
–How to Make Award-Winning Videos

Moderators: Dale Irving, Production Supervisor, CTV North Suburbs; Carmen Hauck, NDC4 Government Associate Producer
Speakers: Justin Atkinson, Government Producer, South Washington County Telecommunications Commission; Olga Lezhepekova, North Metro TV – Blaine; Kevin Schmitz, Municipal Production Facilitator, CTV North Suburbs


Making an award-winning show doesn’t have to be rocket science. Hear from some of MACTA’s best, including NATOA GPA and EMMY winners, on how to give your productions that extra something special.



4:45   

Conference Concludes

 

Travel Information

Park Plaza Bloomington Airport Travelers
For your convenience we have a complimentary shuttle service to and from the airport for all of our guests. Please read carefully as the instructions differ depending on which airport terminal you are utilizing.

  • Hotel -> Airport
    Our shuttle departs the hotel lobby at the top of each hour from 4:00 AM to 1:00 AM. There is no need to make a reservation for the shuttle, just ensure that your party is ready to go in the lobby 10 minutes before the hour of departure. It takes 15-20 minutes to reach the airport.*

  • Airport -> Hotel
    To request a pickup please call the hotel directly once you have all of your party’s luggage in hand. The hotel shuttle pick-up area at the airport is separate from the drop-off, so we need to know that you are waiting in order to pick you up. Please call 952-831-3131. The average wait time is 20 minutes.*
    *These times may differ depending on traffic patterns and shuttle location at the time of request

Directions to the Hotel Shuttle Pick-Up Area

  • Terminal 1
    There is only one area that hotel shuttles can pick up at Terminal 1. From baggage claim you need to go down level. Follow the ground transportation signs that indicate "Hotel Shuttles”. This will bring you under the street and back up again.

  • Terminal 2
    From baggage claim you need to go out the front doors and across the street to the ground transportation center. You can take the skyway across the street if needed. Terminal 2 picks up Southwest Airlines, Air Tran, IcelandAir, and Sun Country Airlines.
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