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MACTA Annual Conference
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When: 6/25/2014
Where: Park Plaza Hotel Bloomington
4460 West 78th Street Circle
Bloomington, Minnesota 
United States

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The 2014 MACTA Annual Conference was a success thanks to our attendees, sponsors, and conference committee. Sessions were offered in two tracks, policy/legal and content/technical, so there was something for everyone.



Thank you, Sponsors!

Gold Sponsor
AV Solutions

Silver Sponsor

Alpha Video
CBG Communications, Inc.

Bronze Sponsors
Best Best & Krieger
Bradley Hagen & Gullikson, LLC

Keywest Technology
Moss & Barnett


Sessions in Two Tracks:


» Franchise Renewal Workshop: Part 1 – Preparing for Renewal
» NEW: Mega Mergers and their Impact
» Consumer Protection in an IP World
» The State of Broadband, Cable and Telecom in Minnesota



» Strategic Use of Video Online
» How to Enhance Video through Graphics
» 60 Technical Ideas in 60 Minutes
» How to Make Award Winning Videos


Who Should Attend?

» Cable Franchise Administrators and Commissioners
» Broadband/Fiber Network Administrators
» Communication Professionals
» Data Communication Professionals
» Institutional Network Administrators
» Overall Administrators of Municipal and Non-profit Operations
» Video Programming Professionals



  Register on or before May 30 Register after May 30
Member $200 $230
Non-Member $300 $330

 An additional $50 charge will be added to those who register on-site.


Multiple Registration Discount Incentives
If you register three or more people, you may deduct $20 per person from the fee. Multiple registrations must be from the same organization and in one payment.


Registration fee includes: Educational sessions, handout materials, trade show with exhibitors, continental breakfast, luncheon, and refreshments



Park Plaza Hotel | 4460 W 78th Street Circle | Bloomington, MN

A block of discounted rooms will be held at the Park Plaza Hotel until June 10th for MACTA Conference participants.


Special room rates are $81 plus tax for single or double occupancy. Reservations should be made directly with the hotel at 952-831-3131. Be sure to mention the MACTA Conference when making your reservation


Full Agenda

8:00 – 9:00

Registration, Continental Breakfast Visit with Vendors

9:00 – 10:15

Concurrent Workshops


Franchise Renewal  – Preparing for Renewal

Moderator: Michael R. Bradley, Bradley Hagen & Gullikson
Speakers: Holly Hansen, Hansen Consulting; Dick Nielsen, Senior Engineer, CBG Communications, Inc.; Dick Treich, Front Range Consulting


Whether you’re new to cable franchise renewal or you’ve been in the franchise renewal trenches before, this session will get you started.  Our panelists have many years of experience working with local governments and their cable franchises, and they’ll cover all the basics:  federal and state laws on franchise renewal; the formal vs. informal process; community communications needs assessments, and compliance reviews.  The stakes are high, so join us for this informative session.


Content/Technical – Strategic Use of Video Online


Moderator: Dennis Rafferty, Town Square Television
Speaker: Rico Roman, Owner, Rico Roman Productions


Digital platforms, such as Youtube and Vimeo have changed the face of PEG television.  Now anyone anywhere can see your videos.  This session is designed to help you take advantage of such sites and make your videos more accessible to the world.  Learn how to integrate major social media sites such as Facebook and Twitter to your Youtube channel, differentiate channels from playlists, as well as use keywords strategically to optimize video views.  Presenter Rico Roman has eight years of experience with PEG Television, and has received over six million views on his Youtube Channel.

10:15 – 10:45

Break and Visit with Vendors

10:45 – 12:00

Concurrent Workshops


Policy/Legal - Mega Mergers and their Impact 

Moderator:  Mike Reardon, Cable Communications Officer, City of Saint Paul
Speakers:   Brian Grogan, Esq., Moss & Barnett, P.A.; Robert J.V. Vose, Esq., Kennedy & Graven; Dick Treich, Front Range Consulting; Joseph Van Eaton, Best Best & Krieger, LLP

How might the recent announcements of the Comcast/Time Warner merger, the Comcast divesture of its Minnesota franchises, and AT&T buying DirectTV affect the consumer and local franchising authorities?  This session may not have all the answers, but it will be asking the right questions and providing advice on how to proceed with transfers of ownership, including potential impact on franchise renewals.


Content/Technical –How to Enhance Video through Graphics

Moderator: Mark Martinez, New Ulm
Speaker: Mike Eddy, Century College


What is the punctuation of editing? And, why are special effects special? The right animations and graphics can really boost the energy and flow of your video, and add a high quality, branded, professional look. Enhanced communication and visual attractiveness are two important reasons that people choose to use motion graphics in their videos. This workshop will discuss editing effects, titles, transitions, keyframes, and generators. As well as, how to incorporate vertical photos, PowerPoint slides, and logos into your productions. Animation and motion graphics can help an idea or concept solidify in your audiences mind in an easy and entertaining way. Besides, what is the Ken Burns effect anyway?

12:00 – 1:30 

Luncheon Keynote - Tony Perez, NATOA President

The Emerging Threat to the Existing Cable Television Business Model:
Why it Matters to You and What You Can Do About it
Most of us have heard about the IP transition. People usually think of this transition in terms of the phone companies’ plans to switch from Time Division Multiplexing (TDM) to IP and from copper to fiber and/or wireless.  But the transition to IP is having an impact on the way cable subscribers consume video services.  This presentation will explore the potential threats to the cable television business model brought about by increasing consumer acceptance of Internet delivered video.

1:30 – 2:00

Dessert and Visit with Vendors

2:00 – 3:15

Concurrent Sessions

Policy/LegalConsumer Protection in an IP World

Jodie Miller, Executive Director, Northern Dakota County Cable Communications Commission (NDC4)
Speakers: Marty Doll, Communications Coordinator, City of Burnsville; Ron Elwood, Supervising Attorney, Legal Services Advocacy Project; Tony Perez, NATOA President; Senator Matt Schmit, (DFL) District 21

Changing technology does not eliminate the need to protect the interests of consumers, who still face billing problems, service interruptions, lack of transparency in rates, ineffective customer communications, and generally poor customer service interactions.  What can local and state governments do to help consumers deal with these issues and level the playing field against the corporate cable and telecommunications giants?


60 Technical Ideas in 60 Minutes

Janine Hill, Communications Administrator, City of Bloomington
Speakers: Scott Denfeld, Video Production Coordinator, City of Edina; Reg Dunlap, Civic TV Coordinator, City of St. Louis Park; Jeff Ongstad, Studio Supervisor, E-TV, Eagan Television; Grant Parker, Senior Production Specialist, City of Bloomington; Ann Simpson, Lead Producer, South Washington County Telecommunications Commission; Josh Udvig, Production Technician, CTN Studios, City of Coon Rapids

In this fast-moving, moderated, one-hour session, your peers will present you with 60 great technical ideas. Video tips, HD production guidelines, audio and lighting recommendations, promotion suggestions, social media best practices, script writing tips, interview advice - it’s all on the table.  We guarantee you’ll learn a thing or two, or three or four.  So, get ready to take notes. This is going to be fun!

3:30 – 4:45

Concurrent Sessions

The State of Broadband, Cable and Telecom in Minnesota

Mike Johnson, Executive Director, Northwest Cable Commission & Northwest Community Television
Speakers: Representative Sheldon Johnson, (DFL) DistrictL 67B; Danna MacKenzie, Executive Director, Office of Broadband Development at State of Minnesota; Michael Martin, Minnesota Cable Communications Association; Senator Matt Schmit, (DFL) District 21

What happened in the 2014 session that may affect the State of Minnesota and the newly created Office of Broadband in accomplishing the State’s established broadband goals?  Were there any changes in state law pertaining to cable TV and telecom? Hear from key legislators, the Office of Broadband Director, and other key participants as to what happened during the recent 2014 legislative session and what may be on the horizon for 2015 and beyond. 


–How to Make Award-Winning Videos

Moderators: Dale Irving, Production Supervisor, CTV North Suburbs; Carmen Hauck, NDC4 Government Associate Producer
Speakers: Justin Atkinson, Government Producer, South Washington County Telecommunications Commission; Mike Kaplan, City of Saint Paul; Olga Lezhepekova, North Metro TV – Blaine; Kevin Schmitz, Municipal Production Facilitator, CTV North Suburbs

Making an award-winning show doesn’t have to be rocket science. Hear from some of MACTA’s best, including NATOA GPA and EMMY winners, on how to give your productions that extra something special.


Conference Concludes


Cancellation Policy: Registration fee less a $30 administrative charge may be refunded up to one week prior to the conference. Cancellations after June 18, 2014 will not be refunded. No-shows will not be refunded

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